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week 5 – Globalisation Vs. Localisation

June 1, 2011

Globalisation of news are unavoidable, worlds are getting smaller thanks to technology. Thus How do you think globalization will evolve journalism in the next decade? How has globalization transformed the media and its audiences?

First of all, constant advancements in technology has made possible for global transmission of information. From traditional media to new media, changes in technology have gave birth to the various modes of media in which media practitioners are able to reach out to their public (Morris & Ogan, 1996). It allows media practitioners to effectively transmit pertinent information to people around the world, through the use of various modes of media to target the different groups of audience (El-Nawawy & Powers, 2008).

For example Forums and social networking sites as a platform to attract youths; because since many countries still prohibit their citizen to express their views legally, Networking has been significant for these youth, as many who feel isolated have come to find relief in these virtual communities, as well as a place where they establish their own presence and express themselves (IslamToday, 2009).

People are also starting to recognize the New Media’s ability to lend a voice to suppressed nations. Example the case of NEDA; a woman who is shot by an Iranian regime during a street presidential protest in Tehran, was caught by camera by one normal citizen and quickly uploaded it online. Within hours the video has been viewed by millions of people in many nations and attracted many supporters for justice and against the presidential gov.

Furthermore, Even the anti-globalisation are using the new media in their campaign as it is the fastest way to reach the world population. More and more normal people are involved in journalism, which de-emphasising the role of traditional Journalist today.

Thus it is true that globalisation of news has open up many people’s eye and providing different point of views of a story (from the journalist point of view, American’s, youths, to the Russian perspective by Russia Today). These are all example on how globalisation of news has resulted in localization of news, because it is apparent that though news has been transmitted from one country to another, journalist will always have to localized their story to suit local languages, style, and culture. And we all know now that audiences are also heavily involved in today’s media.

So what do you think of this trend whereby everyone can contribute in news producing? Do you think that this will help native people in their understanding, or whether this has contributed to the loss of quality standard of news itself and thus there is a de-emphasizing of the role of journalist as “filter of information”?


El-Nawawy, M & Powers, S, 2008, Mediating Conflict: Al-Jazeera English and the Possiblity of Conciliatory Media, Figueroa Press, Los Angeles.

IslamToday, 2009, ISLAM, YOUTH & NEW MEDIA, University of California, Berkeley, viewed 1 June 2011, <>

Morris, M & Ogan, C, 1996, The Internet as Mass Medium, Journal of Communication, 46, pp. 39–50.

Tapsall, S, 2001, ‘The Media is the Message’, Journalism: Theory in Practice, Oxford University Press, Melbourne, pp. 235-253.

YouTube, 2010, Neda, viewed 1 June 2011, <>


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One Comment
  1. Hi Nadia,

    Indeed the globalization has brought a lot of positive effects to the world of journalism today, however referring to your question, I don’t think the fact that everyone can be a journalist is entirely good. There is somehow a possibility that people are being skeptical about the news and asking about it’s credibility.

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